A woman who spent her 20’s exploring labels she was told she should become.
A woman who is currently giving herself permission to keep the ones that were actually true.
A woman who is building a life that people want to walk into.
A woman who wants her daughters to never have to ‘reinvent’ themselves
A woman who is still becoming, and isn’t in a hurry to arrive.
Who is Kelly?
Hi! I’m Kelly. And I've spent over 1,000 delicious hours coaching women through pivotal moments in their life. I’ve always selected clients who are need my magic specifically, and are ready to make the changes required of them right now.
That's the same impact I create with my writing. They’re not just words. They’re words that help women already circling their own next self, become it.
I spent a decade inside companies everyone told me were the pinnacle of success (ahem, Uber & Snap) before I understood that climbing someone else's ladder isn't the same as building your own. Having successfully lived in the land of entrepreneurship for close to decade, I know what it looks like right before someone's ready to stop circling and actually move.
And, who am I, you ask? I’m a woman of extremes. Of ever changing dynamics. I’m intense, and chill. I’m intellectual, and creative. I’m chaotic, and structured. I’m a witch, and data-driven. I’m endlessly exploring, and keep coming back to the same obsessions.
I believe becoming is discovered, not planned — and never taught. Change has never come easily to me, and that's exactly what's made me obsessed with making it feel easier, for myself and for the women who enter my world.
My path to discovering this approach was long & winding. Astrology, reiki & human design rabbit holes were entered. F45, Soulcycle & Rocket Yoga became obsessions. 13 apartment swaps & 5 career pivots came to be in 10 years. If it didn’t work, I changed it. If it worked, I squeezed the heck out of that juice until it didn’t work any longer.
This personal journey, combined with my Process Engineering background, allowed an intuition to strike me walking a golf course with my 9 month old daughter strapped to my chest when we were living in Portugal in 2023. Womanhood. The only thing I’d always be — a woman. And the only thing I’d always need — a set of simple structures to help the changes I (and others) make, stick.
Because the one thing I know for sure: when we build from our truth, change stops being something we survive, and starts being something we invite in.
What path did Kelly take to get here?
10 years of building and operating high-growth companies
1,000+ hours of coaching ambitious professionals to their next level
One book, two podcasts & a handful of newsletters in the 5 years leading up to choosing writing as the vocation